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HomeLifeWith guests souring on U.S. wines, Canadian sommeliers recommend made-at-home alternatives

With guests souring on U.S. wines, Canadian sommeliers recommend made-at-home alternatives

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With guests souring on U.S. wines, Canadian sommeliers are increasingly called upon to recommend alternatives that are closer to home. The trend has seen Canadian and international wines promoted as viable alternatives to the popular American varieties. This shift in taste has been noticeable since March, with conversations with customers increasingly focusing on wines from local vineyards as well as bottles from other quality winemaking regions.

Canadian Sommeliers Seize the Opportunity

Canadian sommeliers are excited about the changing dynamics. According to Christian Hamel, wine director of Harbour 60, a recently refurbished steak house in Toronto, “People have been really open to recommendations, so it’s fun because we have the option to bring any style of wine to the table.”

In line with the classic steak house combination of robust reds with steak or fresh whites with seafood, Hamel is using this as an opportunity to direct guests’ attention to ripe shiraz viogniers from Australia and crisp, refreshing whites made in Japan with the Koshu grape.

Replacing U.S. Wines with Local and International Wines

At Stable House Bistro, a wine bar in Vancouver’s South Granville district, wine director Christina Hartigan took the bold step of removing U.S. wines from the by-the-glass list. Instead, she introduced additional labels from British Columbia as well as wines from Spain, South Africa, and Australia.

“We have 20 wines by the glass and they’re always rotating so there’s always something new to discover,” Hartigan says. “It was easy for us to increase the number of B.C. selections, which people responded to with enthusiasm.”

Shifting Focus from American Wines

Similar sentiments echo across the country. When Restaurant Asteur in Boisbriand, a suburb in the greater Montreal area, celebrated its opening, it featured a 300-bottle list developed by sommelier Victoria Savoie. The focus was on Burgundy, Tuscany, and American wines.

However, by March, Savoie noticed that the demand for American wines was waning. Consequently, she decided to set aside those American wines to age in the cellar. A pinot noir from Oregon that she had selected for the seasonal tasting menu was replaced with a German expression made by Jean Stodden.

“Now, each wine pairing menu includes at least one Canadian producer,” Savoie explains.

Alternative Wine Recommendations from Sommeliers

We asked these sommeliers to share some of their go-to alternative wine picks. In response to the question, “What do you suggest as an alternative to classic American red wine styles, such as cabernet sauvignon and pinot noir?” Hartigan recommended several B.C. wines such as Corcelettes Syrah, Covert Farms cabernet sauvignon and LaStella Fortissimo, a merlot, cabernet and sangiovese blend.

Victoria Savoie suggested a German pinot noir made by Jean Stodden. Christian Hamel, on the other hand, was having fun with Australian wines, specifically a Clonakilla Shiraz Viognier 2017 from Canberra.

Exciting Wines to Pour for Guests

When asked about the wines they’re currently excited to pour for guests, Victoria Savoie mentioned the Domaine Lafrance Cuvée Spéciale ice cider, which is aged for 10 years in barrels. Christina Hartigan pointed to a riesling that Tantalus Vineyards made with grapes from Ontario. Christian Hamel, on the other hand, was excited about Japanese wine made from the Koshu grape, including Grace vineyards Koshu 2023.

The changing tastes of guests and the shift away from American wines present Canadian sommeliers with an exciting opportunity to showcase a wider variety of wines, including local and international varieties. This trend is a testament to the versatility and quality of wines available from other regions.

author avatar
Ethan Radcliffe
Ethan Radcliffe is a senior reporter and digital editor at The Toronto Insider, specializing in Canadian federal policy, GTA urban development, and national economic trends. With over a decade of experience in North American journalism, Ethan focuses on translating complex legislative and economic developments into clear, accessible reporting for Canadian readers. Ethan’s work emphasizes policy analysis, government accountability, and data-driven reporting, with a strong focus on how federal and provincial decisions impact communities across the Greater Toronto Area and beyond. He has covered infrastructure planning, housing policy, fiscal strategy, and regulatory changes affecting Canadian households and businesses. A graduate of Toronto Metropolitan University’s School of Journalism, Ethan brings expertise in investigative reporting, long-form analysis, editorial standards, and digital publishing best practices. His reporting is guided by verifiable sources, public records, and transparent sourcing. In addition to reporting, Ethan has experience in newsroom editing, fact-checking workflows, SEO-informed journalism, and audience analytics, ensuring stories meet both editorial integrity standards and modern digital discoverability requirements. Ethan is committed to objective, fact-driven journalism and adheres to established ethical guidelines, prioritizing accuracy, clarity, and public trust in all reporting.

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