Fitness classes are more expensive than ever. Are they worth it? That’s the question on many fitness enthusiasts’ minds as class prices continue to rise across the board. The cost of a fitness class may have doubled or even tripled over the years, making it a significant investment for those looking to stay healthy and fit. But what factors are driving these price increases, and are the benefits of these classes justifying the higher price tags?
The Rising Cost of Fitness Classes
Over the past decade, fitness class costs have seen a significant rise. A case in point is the experience at Toronto’s Bang Fitness, where the price for a single drop-in class increased from $20 to $40 over a decade, marking a 100% markup. Geoff Girvitz, owner of Bang Fitness, explains that the decision was driven by the need to cover increasing overhead costs, including specialized equipment and knowledge required to run niche classes like strongman.
The trend of rising prices is not isolated to Bang Fitness, but rather, it mirrors the overall trend in the fitness industry. The Consumer Price Index from Statistics Canada reported a 14.7% increase in prices for recreational facilities and services from 2019 to 2023, with operating expenses for businesses in the same period up by 16.0%.
The Shift in Fitness Industry
While the increased costs can be a deterrent for some, gyms have had to find a delicate balance to continue turning a profit without driving customers away. In response to this, there has been a shift in the fitness industry in terms of the classes on offer and the expectations that come with these higher-priced classes. Fitness classes have evolved into much more than just a workout – they have become experiences.
Whether it’s a ballet-inspired barre session, pole dancing for cardio, or Sabrina Carpenter-themed spin class, fitness classes offer a variety of options depending on your preferences. Specialty classes such as HYROX training or reformer Pilates in a nightclub setting provide novelty and instruction, making them feel decidedly different from a solo trip to a regular gym.
Luxury Gyms and Their Offerings
Luxury gyms like Equinox, Midtown Sanctuaire, or Archetype have elevated the fitness experience by offering high-end amenities and a wide range of classes. These gyms, with their steam rooms, saunas, smoothie bars, and social settings, offer more than just a place to work out – they sell a lifestyle and a community.
David Ingram, founder of luxury fitness studio Sweat and Tonic in Toronto, explains that the additional perks are aimed at fostering a sense of community among gym-goers, offering them spaces to hang out beyond their workouts. With drop-in fees averaging $30 per class or more, extra amenities at luxury gyms can be a differentiating factor to attract customers.
Finding Cheaper Alternatives
While the prices for fitness classes continue to rise, there are ways to find cheaper alternatives. Gym memberships can significantly decrease the cost per class for those who attend regularly, and most gyms also offer the option to buy classes in bulk for cheaper prices. Platforms like ClassPass offer access to many expensive gyms for significantly lower prices, while community centres and local gyms can also be cheaper alternatives. The key is to do your research and find the best fit for your fitness needs and budget.
