A side hustle is not usually something you would associate with a Major League Baseball (MLB) player, especially one who is set to earn over $1.2 million in the coming season. However, Toronto Blue Jays backup catcher Tyler Heineman is proving that it’s possible to combine a successful sports career with a thriving side business. Despite his lucrative baseball salary, Heineman continues to sell personalized video messages on the Cameo platform, offering fans a unique way to connect with him.

Heineman’s Side Hustle Success

Tyler Heineman is not your average MLB player. Beyond his skills on the baseball field, he has also found success on Cameo, a platform that allows celebrities to sell personalized video messages to their fans. Despite being on track to earn a hefty salary from his contract with the Blue Jays, Heineman continues to offer his services on the platform.

As evidenced by the glowing reviews on his Cameo profile, fans enjoy the personal touch that Heineman brings to his videos. One recent review shared on Heineman’s Instagram story thanked him for his encouraging words about baseball, having fun, and enjoying the game. The fan’s son, who was the recipient of the Cameo video, was reportedly thrilled and hasn’t stopped smiling since.

Heineman’s Cameo Profile: A Fan Favorite

Browsing through Heineman’s Cameo profile, it’s clear that fans are satisfied with his offerings. The Blue Jays catcher has a stellar 4.94/5 rating averaged across 51 separate reviews, indicating high levels of satisfaction among his customers. It seems that Heineman’s charismatic personality and genuine love for the game translate well into the Cameo clips he creates.

Heineman, a native of Los Angeles, charges approximately $34.68 for a personal video, while his business video rate reaches up to $693.61. His most popular requests include birthday messages and pep talk videos, showing that fans appreciate his upbeat and encouraging demeanor.

From Side Hustle to the Baseball Field

While Heineman’s side hustle is flourishing, he continues to perform on the baseball field. Last season, he managed 44 hits, two home runs, and 20 RBIs in 66 games as the backup to Alejandro Kirk. His performance led to a new one-year deal with the Jays, allowing him to continue his role in the 2026 season.

Even as a backup player, Heineman’s dedication to the game and his fans is evident. Whether he’s behind the plate or in front of the camera, he continues to bring joy and positivity to the baseball community. And while not every MLB player has a side hustle, Heineman’s successful venture on Cameo shows that there’s more than one way to leverage fame and talent.

Lead photo by Kyle Ross/Imagn Images

Ethan Radcliffe

Ethan Radcliffe is a senior reporter and digital editor at The Toronto Insider, specializing in Canadian federal policy, GTA urban development, and national economic trends. With over a decade of experience in North American journalism, Ethan focuses on translating complex legislative and economic developments into clear, accessible reporting for Canadian readers. Ethan’s work emphasizes policy analysis, government accountability, and data-driven reporting, with a strong focus on how federal and provincial decisions impact communities across the Greater Toronto Area and beyond. He has covered infrastructure planning, housing policy, fiscal strategy, and regulatory changes affecting Canadian households and businesses. A graduate of Toronto Metropolitan University’s School of Journalism, Ethan brings expertise in investigative reporting, long-form analysis, editorial standards, and digital publishing best practices. His reporting is guided by verifiable sources, public records, and transparent sourcing. In addition to reporting, Ethan has experience in newsroom editing, fact-checking workflows, SEO-informed journalism, and audience analytics, ensuring stories meet both editorial integrity standards and modern digital discoverability requirements. Ethan is committed to objective, fact-driven journalism and adheres to established ethical guidelines, prioritizing accuracy, clarity, and public trust in all reporting.

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