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HomeHealthRewarding yourself for good behaviour can be self-destructive or motivating. Here’s how...

Rewarding yourself for good behaviour can be self-destructive or motivating. Here’s how to do it right

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Rewarding yourself for good behaviour is a double-edged sword. It can be a motivational factor to keep you going, or it can be self-destructive, leading you to compromise on your long-term goals. It all boils down to how you handle ‘licensing’. This article delves into the concept of licensing, its impacts, and how to approach it in a balanced manner.

Understanding Licensing

Licensing is a psychological phenomenon where an individual feels that doing something good or positive grants them permission to do something perceived as bad or negative. This ‘reward’ system can often lead to a paradoxical scenario where the individual contradicts their long-term goals.

An Example of Licensing: The Runner’s Tale

Consider the example of a dedicated distance runner, who, despite being at the peak of his training, ended up neglecting an essential part of his routine – weight training. The rationale was that running 120 kilometres a week was in itself a form of strength training. This led to a strained lower back muscle and nerve pain, forcing him to abandon his goal race. In this case, the ‘good’ behaviour of running excessively gave him a perceived license to skip the ‘bad’ behaviour of neglecting weight training.

Licensing in Everyday Life

Licensing isn’t exclusive to athletes or fitness enthusiasts. It’s a common phenomenon that most of us engage in unwittingly. For instance, after a week of clean eating, indulging in a cheat day seems warranted. Or, you might feel more justified to have an ice cream after a hard workout. In essence, we all tend to license our behaviours to some extent.

Consequences of Licensing

As Michael Inzlicht, a social psychologist and neuroscientist at the University of Toronto, explains, licensing can lead to the avoidance of activities perceived as less fun or less rewarding. This can be particularly evident in health and wellness scenarios. Furthermore, excessive licensing can lead to the ‘what the heck’ effect, where initial transgressions are used to justify further ones, leading to a slippery slope of negative behaviours.

Striking a Balance: The Right Approach to Licensing

The key to dealing with licensing is not to ignore it but to manage it effectively. Planning rewards or ‘temptation bundling’ can help maintain consistency and motivation. For example, pairing a challenging task with something enjoyable can make the overall experience more palatable. This planned indulgence is more beneficial than a spontaneous one as it keeps you motivated and sane.

Conclusion: Harnessing Licensing for Better Outcomes

Licensing, when handled correctly, can be a powerful motivational tool. The trick lies in planning rewards and ensuring that the ‘good’ behaviour does not overshadow or justify the ‘bad’. By maintaining this balance, licensing can help keep things fun, motivating, and in perspective, leading to a healthier and more productive lifestyle.

author avatar
Ethan Radcliffe
Ethan Radcliffe is a senior reporter and digital editor at The Toronto Insider, specializing in Canadian federal policy, GTA urban development, and national economic trends. With over a decade of experience in North American journalism, Ethan focuses on translating complex legislative and economic developments into clear, accessible reporting for Canadian readers. Ethan’s work emphasizes policy analysis, government accountability, and data-driven reporting, with a strong focus on how federal and provincial decisions impact communities across the Greater Toronto Area and beyond. He has covered infrastructure planning, housing policy, fiscal strategy, and regulatory changes affecting Canadian households and businesses. A graduate of Toronto Metropolitan University’s School of Journalism, Ethan brings expertise in investigative reporting, long-form analysis, editorial standards, and digital publishing best practices. His reporting is guided by verifiable sources, public records, and transparent sourcing. In addition to reporting, Ethan has experience in newsroom editing, fact-checking workflows, SEO-informed journalism, and audience analytics, ensuring stories meet both editorial integrity standards and modern digital discoverability requirements. Ethan is committed to objective, fact-driven journalism and adheres to established ethical guidelines, prioritizing accuracy, clarity, and public trust in all reporting.

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