A year into the trade war between the U.S. and Canada, Canadian shoppers at Costco grapple with the dilemma of choosing between value and values. This conflict isn’t just about the price of toilet paper, but it’s an ongoing conversation about ethical choices in shopping and how these choices reflect on their national identity and personal values.
Trade War Tensions Echo in Costco Aisles
Conversations about the trade war have become commonplace in households and even in the aisles of Costco. The Globe and Mail interviewed shoppers at a Toronto Costco location a year ago about their anxieties surrounding the trade war. This year, on a return visit, it was clear that the tensions of the trade war remain top of mind for many Canadians.
Choosing Canadian: A Question of Ethics over Economy
Grace and George Boneschansker, a couple married for 44 years, reflect a common sentiment among many Canadian shoppers. They consciously choose Canadian products whenever possible, a decision that has led to a nuanced conversation in their household about what values to prioritize and where they are willing to make trade-offs.
The Cost of Choosing Canadian
Choosing Canadian does come with its own challenges. For instance, Mr. Boneschansker had to give up on his daily habit of drinking orange juice, most of which is produced in Florida. However, they make concessions in other areas. For example, they buy U.S. strawberries during winter months to care for an elderly neighbour who likes strawberries with her breakfast.
Consumer Decisions: A Reflection of Personal and National Values
Throughout the store, it was clear that the trade war was influencing the shopping decisions of everyday Canadians. Andrew Redlich, another shopper, has had to revise his winter holiday plans from South Carolina to staying in Canada due to the prevailing tensions. He’s also decided to limit his media consumption to better protect his mental space and focus more on personal priorities.
Autonomy in Shopping Decisions
The Kapralos, another long-married couple, also prefer to buy Canadian but disagree on one key detail: liquor. While Ms. Kapralos supports the decision to remove U.S. liquor from Canadian store shelves, Mr. Kapralos wishes to make that decision himself, emphasizing the importance of consumer autonomy.
Value vs. Values: The Student Perspective
For many shoppers, particularly those on a budget like Antonio Guerrero, a third-year student from Queens University, affordability is a significant consideration. While he prioritized Canadian products at the outset of the war, the cost has gradually taken precedence over national loyalty.
Trade War Decisions: A Long-Term Impact?
As the Boneschanskers pondered their travel plans, they agreed it might be a while before they feel comfortable visiting the U.S. again, suggesting they would wait a few years even after President Trump leaves office. This reflects the lingering sentiments and long-term impact of the trade war on the decisions of Canadian consumers.
