In a rather unconventional approach aimed at preventing star infielder Bo Bichette from leaving the Toronto Blue Jays, People for the Ethical Treatment of Animals (PETA) has proposed an intriguing alternative to a steakhouse’s free steak for life offer. The animal rights organization has offered Bichette a lifetime supply of Viagra, a prescription medication used to treat erectile dysfunction, to counteract the potential health issues they claim are associated with a meat-heavy diet.

PETA’s Unusual Proposal

PETA’s unusual proposal comes in response to a Toronto steakhouse’s offer to supply Bichette with free steak for life. The animal rights organization was not pleased with this offer and countered it with one of their own, asserting that such a diet could be detrimental to Bichette’s health and performance on and off the field.

“PETA is ready to help the star shortstop prepare for a bit of a slump, should he accept the beef bribe,” stated PETA. “Offering to provide Bichette with a lifetime supply of Viagra — since eating artery-clogging meat can lead to striking out in the bedroom.”

PETA Encourages a Vegan Lifestyle

Alongside their unconventional offer, PETA has also suggested that Bichette should consider adopting a vegan lifestyle. According to PETA President Tracy Reiman, there are several studies that indicate a correlation between high cholesterol and erectile dysfunction.

“A steak a day will undoubtedly keep the erections away, as cholesterol-packed meaty meals are known to slow the flow of blood to all the body’s organs,” said Reiman.

PETA’s Offer: Feasible or Outlandish?

Regardless of the potential health benefits of a vegan diet, there are questions about the feasibility of PETA’s offer. Given that Viagra is a prescription medication that requires a doctor’s referral, it seems unlikely that PETA could legally provide a lifetime supply. Moreover, it remains to be seen whether Bichette, a professional baseball player, would entertain such an offer.

This is not the first time PETA has engaged with the Blue Jays in an effort to raise awareness for animal rights issues. In 2014, PETA criticized the team for allowing animals from the controversial Bowmanville Zoo to visit the clubhouse. The team’s then-GM, Alex Anthopoulos, responded positively to PETA’s concerns.

While PETA’s latest stunt has certainly raised eyebrows, it serves as a reminder of the organization’s unorthodox methods of promoting animal rights and the vegan lifestyle.

Ethan Radcliffe

Ethan Radcliffe is a senior reporter and digital editor at The Toronto Insider, specializing in Canadian federal policy, GTA urban development, and national economic trends. With over a decade of experience in North American journalism, Ethan focuses on translating complex legislative and economic developments into clear, accessible reporting for Canadian readers. Ethan’s work emphasizes policy analysis, government accountability, and data-driven reporting, with a strong focus on how federal and provincial decisions impact communities across the Greater Toronto Area and beyond. He has covered infrastructure planning, housing policy, fiscal strategy, and regulatory changes affecting Canadian households and businesses. A graduate of Toronto Metropolitan University’s School of Journalism, Ethan brings expertise in investigative reporting, long-form analysis, editorial standards, and digital publishing best practices. His reporting is guided by verifiable sources, public records, and transparent sourcing. In addition to reporting, Ethan has experience in newsroom editing, fact-checking workflows, SEO-informed journalism, and audience analytics, ensuring stories meet both editorial integrity standards and modern digital discoverability requirements. Ethan is committed to objective, fact-driven journalism and adheres to established ethical guidelines, prioritizing accuracy, clarity, and public trust in all reporting.

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