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Price Carter had a laugh that boomed through rooms and always charted his own path. Born on February 7, 1957, in Vancouver, Canada, Carter lived an adventurous life full of excitement and exploration. He passed away on June 20, 2025, in Kelowna, B.C., choosing medical assistance in dying at the age of 68.

Early Life and Passion for Adventure

Price’s passion for adventure started during his childhood, possibly inspired by watching his parents’ travel slides with his six siblings. Every summer, the family retreated to Bowen Island in Howe Sound, B.C., where Price and his brother Stevie explored the lush wilderness.

Professional Life

After high school, Price pursued his dream of becoming a pilot. He attended flight school in 1976, earned his commercial pilot license, and started working for Air Canada. Despite his professional commitments, Price never let go of his adventurous spirit. His escapades included climbing Mount Kilimanjaro, motorcycling up Australia’s coast, and helping crew a sailboat from Hawaii to Victoria.

Family Life

In 1993, Price became a father to twins Grayson and Lane, followed by Jenna two years later. Known for his imaginative storytelling, Price loved surprising his kids with fun activities, like diving for treasure chests filled with chocolate and gems during their annual swim test. He was also a beloved grandfather, who engaged his granddaughters in fun learning activities.

Later Years and Legacy

Price met his second wife, Danielle, in 2014. The couple shared a love for outdoor activities and frequently explored Vancouver Island and the Okanagan with Danielle’s children, Courtney and Taylor. In his retirement, Price enjoyed rowing and spending time in his workshop.

Price’s mother, Kay Carter, was a well-known advocate for the right to die with dignity in Canada. Her Supreme Court case led to the Medical Assistance in Dying (MAID) legislation. When Price was diagnosed with pancreatic cancer in 2024, this advocacy gave him the option to choose the same path. His family was with him when he passed away, sharing stories and celebrating his adventurous spirit.

Remembering Price Carter

Price Carter was a man who lived life on his own terms, embracing every new day with an endless thirst for adventure. He was a loving father, a devoted husband, and an adored grandfather. His life was full of vibrant stories and unforgettable experiences, a testament to his unyielding spirit and love for life.

Ethan Radcliffe

Ethan Radcliffe is a senior reporter and digital editor at The Toronto Insider, specializing in Canadian federal policy, GTA urban development, and national economic trends. With over a decade of experience in North American journalism, Ethan focuses on translating complex legislative and economic developments into clear, accessible reporting for Canadian readers. Ethan’s work emphasizes policy analysis, government accountability, and data-driven reporting, with a strong focus on how federal and provincial decisions impact communities across the Greater Toronto Area and beyond. He has covered infrastructure planning, housing policy, fiscal strategy, and regulatory changes affecting Canadian households and businesses. A graduate of Toronto Metropolitan University’s School of Journalism, Ethan brings expertise in investigative reporting, long-form analysis, editorial standards, and digital publishing best practices. His reporting is guided by verifiable sources, public records, and transparent sourcing. In addition to reporting, Ethan has experience in newsroom editing, fact-checking workflows, SEO-informed journalism, and audience analytics, ensuring stories meet both editorial integrity standards and modern digital discoverability requirements. Ethan is committed to objective, fact-driven journalism and adheres to established ethical guidelines, prioritizing accuracy, clarity, and public trust in all reporting.

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